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For 87 years, Bengali Sweet House & Pastry Shop has been offering authentic Bengali sweets right in the heart of Bengali Market, Delhi. We have relied on word-of-mouth since 1937, with friends recommending friends and grandparents telling their kids. However, we tried something different in 2025: we asked content producers to share our narrative.
Not because we needed validation. As Delhi's trusted heritage sweet shop since 1937, we’ve earned our reputation with traditional recipes and consistent quality. However, we discovered something important: before word-of-mouth, today's generation uses Instagram to find the best sweets shop in Delhi. We needed trustworthy voices to tell our story to younger audiences.
Here's what happened when four incredible creators walked through our doors.
Why We Chose Influencer Collaborations
For so many years, being the best Bengali sweets destination in the Bengali Market was sufficient. However, the world has changed. Today, customers look for the best chaat in Delhi or the best sweets destination near Connaught Place on social media platforms first. We were curious: could someone capture 87 years of legacy in a 60-second reel?
We set out to find the answer. And what began as an experiment became one of the most rewarding experiences of our history.
The Creators Who Became Part of Our Story
1. @thedelhipedia – The Heritage Storyteller
During their visit, The Delhi Pedia delved deeply into our origin story in addition to showcasing our fresh Bengali sweets. "Name of Bengali, roots of Rajasthan, heart of Delhi," they said, encapsulating our essence, as they discussed how Lala Bhimsain, Lala Rohtash Chand, and Lala Banwari Lal founded this famous sweet shop in 1937.
Who is their audience? heritage lovers and history buffs who wouldn't normally follow a sweet shop. All of a sudden, we were more than just serving traditional Bengali sweets; we were a symbol of Delhi's history and a landmark.
As a result, our legacy has reached people who place equal importance on heritage and authenticity as they do on taste.
2. @the_hunger_squad – The Nostalgic Foodie
The Hunger Squad brought something unique to the table: childhood memories. She had been coming to us with her parents for years, and her reel was very personal.
She spoke about our famous Chole Bhature and Kulcha, our Chaap, and the best chaat in Delhi. She also spoke about our bakery products, like the freshly baked cakes and eggless cakes that Delhi loves.
"My parents have been coming here for years, and now I come with my friends," she said. This was very appealing to thousands of people.
The result? Families who had forgotten about us remembered their favorite family-run sweet shop.
3. @taste_thebest_13 – The Complete Experience
Taste The Best featured everything. Right from our handcrafted sweets and high-quality cakes to our specialty Maharaja Thali at our vegetarian restaurant in Bengali Market, she highlighted everything about the Bengali Sweet House experience.
She also highlighted our gift hampers, which are ideal for festivals and occasions. Her New Year Hamper video brought in customers who wanted to give their loved ones the authentic taste of Bengali mithai during the festive season.
The result? Customers realized that we are not just a sweets store in the vicinity of Connaught Place but a one-stop destination for celebrations.
4. @delhicious2 – The Consistency Champion
What made Delhicious's content so effective? Honesty. She'd come to us several times, and her message was clear: "The taste is consistent every single time."
Consistency is the key for a heritage sweet shop that has been around since 1937. She appreciated our desserts, our traditional Indian sweets, and the fact that no matter when you visit, whether it is 2020 or 2025, the quality will remain the same.
The effect: Her fans believed her endorsement. "If she keeps going back, it must be good," was the general reaction.
What We Learned: Beyond the Numbers
Yes, foot traffic did go up. New customers came in, saying, "I saw you on Instagram." But the true effect went much deeper.
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We reached new people. Food bloggers brought in food lovers. Heritage creators brought in history buffs. Family vloggers brought in families.
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Our story was told in a genuine way. Each creator brought their own perspective: nostalgia, taste, heritage, and consistency. Together, they told a full picture of what makes us Delhi's best Bengali sweets in New Delhi.
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We built a connection. Many creators became regulars, even coming in without a collaboration. They truly love our traditional Indian cuisine and fresh bakery products.
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We saw our legacy through new eyes. When a 25-year-old told us, "You guys are iconic," we realized we'd been so busy running our old sweets shop in Delhi that we'd forgotten how amazing our story is.
Our Recipe for Great Collaborations
If you are thinking of influencer collaborations, here are the things that worked for us:
Go for authenticity over reach. A creator with 5K engaged followers who is passionate about authentic Bengali sweets is always better than a generic 100K followers account.
Give them creative freedom. The best content came when we didn’t script it. We told them our story and let them create.
Engage with them. When their followers asked us about our North Indian snacks or street-style Indian snacks, we answered them.
To the Creators: Thank You
To all the creators who passed through our doors and were a part of our story, thank you. You did not just create content. You became a part of our 87-year history. You helped us reach people that we could not have reached on our own.
You reminded us that a legacy is not just about the past. It is about stories that are being told in the present to people who will become the regulars of tomorrow.